http://www.youtube.com/watch?v=IAVt-TDXq4g&fmt=18
For this week I originally planned on critiquing a project done by an undergraduate student from the University of Northern Iowa. The video (link posted above) is titled “conscious” and represents various states of the mind using motion graphics and typography. I found the approach to his topic quite brilliant. After all the state of “consciousness” includes what we choose to think about, as well as what simply works its way into our thoughts. Sometimes our thoughts are even glimpses of pictures and pieces rather than completely formed ideas and scenes.
However, anyone can write a list of all the outstanding features of a piece of art without actually understanding the depth beyond the flashy facade. A good example regarding this particular piece was when my professor briefly showed it in class, stating that it was "horrible video". I was taken aback because the video seemed flawless to me, and hence grew the idea to write a journal post about this difference in opinion. But as I was watching the video over and over analyzing it, I began to realize that the artist's concept really wasn't as deep as it first looked. Craftsmanship was well done, but a lot more could have been done with the actual concept behind it. That’s probably why my professor was stern with the opinion that he had.
So as I was writing this post transformed from an original difference of opinions of a video to the complete redefinition of a personal struggle between awe of what I may not be able to recreate yet, and what makes a video production “good” or "bad".
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After watching this video, I got a headache. Jokes aside, the visuals are a little difficult to follow and the color selection is a little strange. I found the concept to be a bit simple and the project seems to take little to no post production or artistic thought to it. The lack of this however, I seemed to have found made up through one particular concept of the video and that was the text. When constructing an artistic animation such as this, or any form of art really, we tend to not associate words and letters to art or the artistic experience. This artist did a good job, in my opinion, of recreating the form of consciousness through scrambled letters, words, and thoughts. It was fascinating to see these letters and words produce most of the animation and understanding of the animation as opposed to heavy visuals and colors. Art is most definitely more than just heavy visuals that can catch your eye from any distance, and this person shows that through the simple visuals used and the focus on the animations used in projecting the letters and words. Very interesting video, and I would love to have seen this redone.
ReplyDeleteI watched the video before I read your blog post and, as I was watching it, I moved steadily from mystified to bored. My first major clue that it really wasn't all it was cut out to be was that it featured the idea of 'worry' in color. Color evokes emotion. Pink, teel, and yellow do not evoke a worried outlook. Yes, the video had started in black and white, but the emotions did not transition with the words and colors.
ReplyDeleteSecondly, yes it used black and white. But in the wrong way. When you use more black than white, it evicts negative, strong emotions. When you use white more than black, it evicts positive, strong emotions. This thing faded from worry to color to white to color to black in a very loose, unorganized, and disconnected transition from worry to calm. And how does future come into play?
It is a great peice of art. I could never do something that unique. But, it is a large time waster. I feel like I could have better spent those three minutes watching American idol disco night. Now THERES a time waster.